Apple has announced that after working at the company for five years, Angela Ahrendts will step down as Apple's senior Vice President of retail. Deirdre O'Brien will take over her responsibilities.
Angela Ahrendts joined Apple in 2014. She left her plum position in Burberry and started a huge process of Apple retail stores modernization around the world. In addition, she also spearheaded the "Today at Apple" program, which is a series of free educational and creative sessions held in every store around the world.
This year, in April Ahrendts will leave the corporation. It was announced that Deirdre O'Brien will replace her and take up the position of senior Vice President of Retail + People. Thus, Deirdre will be directly subordinate to Tim ook.
Apple CEO Tim Cook commented on O'Brien's new position on Twitter.
“At Apple, we believe our soul is our people, and Deirdre understands the qualities and strengths of our team better than anyone. For more than three decades, she has helped keep Apple focused on serving customers and enriching lives. She’s an exceptional leader and she’s been a vital partner to our retail teams around the world since the very beginning.”
Cook also expressed his gratitude to Ahrendts for her impressive work at Apple.
"I want to thank Angela for inspiring and energizing our teams over the past five years She has been a positive, transformative force, both for Apple's stores and the communities they serve. We all wish her the very best as she begins a new chapter."
Last year, the Ralph Lauren fashion house announced that Ahrendts is going to join the company. Just last week, Ahrendts talked on the future of Apple retail and the upcoming opening of a flagship store in the former Carnegie library in Washington.