Apple Music billboards with the nominees of the 61st Grammy ceremony appeared on the streets of Los Angeles. You can find some of them right in front of the Staples Center sports arena, where the event should take place.
Apple created a Memoji character for every Grammy nominee and each artist was given a separate billboard for their image. Last year Apple did a similar advertising campaign.
This year, among the displayed artists there are: Ariana Grande, who is nominated for" Best Pop Vocal Album" (Sweetener) and 'Best Solo Performance" (God is a Woman); Shawn Mendes is nominated for "Best Pop Album" (Shawn Mendes) and "Song of the year" (In My Blood); Kacey Musgraves is nominated in 4 categories: "Best Country Album" (Golden Hour)," Best Country Song "(Space Cowboy)," Best Solo Country Performance "(Butterflies) and" Album Of The Year " (Golden Hour).
Memoji is an animated emoji, that repeats the facial movements. This feature is available on all smartphones starting with the iPhone X and tablets iPad Pro 2018. In iOS 12.2, Apple added four new Memojis.